With
a career solidly based in Broadcasting, Jim's background could be best described as
diverse and extensive. Jim served as Corporate Vice President of one of the nations most
admired broadcasting companies, Malrite Communications Group.
At Malrite, Jim was responsible for all aspects of the day to day Operations,
Programming, Research and Marketing, of the company's 16 radio markets, coast to coast.
Some of Jim's more noteworthy accomplishments at Malrite include heading the Programming
team that created New York's (WHTZ- Z-100). This station is well known as
the radio station that vaulted from last to first in America's largest market in only 74
days... WEGX (Eagle-106) in Philadelphia rocketed from
Market Rank 17th. to "Number #1" in less than a year... KRXY in
Denver, completely changed format and its new direction took it from last to overall
"Number #1" in six months. While at Malrite, and through his own company "Jim
Wood Enterprises - Broadcasting Consultancy" he participated in the
development of several of America's most highly respected and highly rated, Country Music
stations, KLAC/KZLA Los Angeles, KSAN/KNEW San Francisco
and KEEY Minneapolis. Jim later created the Programming platform from
which, Rawlco Communications Ltd. launched Toronto's first Country Music
"FM" station and the rating results are in...Broadcasting for less than 60 days,
"92.5 CISS-FM" went from nonexistent to a (7.2 Share) with a
"Cume" audience of 780,000 listeners. These results made the station the World's
3rd most listened too Country Music Radio station behind New York's WYNY
and Chicago's WUSN.
As the President of the "Jim Wood Enterprises - Syndication Division,"
he used his knowledge of Programming, Research, Marketing and Management to provide
products, services and consultation to nearly 600 of "Emerald Entertainment Network
"affiliated radio stations in the United States and Canada.
Jim’s most recent success is New Music Nashville, a one hour weekly
radio program celebrating new Country music artist and new music by established artists is
the latest creation of Jim Wood Enterprises. New Music Nashville , launched in November of
1997 has already cleared more than 350 of America’s top Country stations and is
credited with bringing Wal-Mart, America’s largest retailer, to
radio for the first time on a weekly basis.
The association with Wal-Mart initiated a relationship with Anderson Merchandisers,
the music distribution company that operates the music departments at more than 2000 of
Wal-Mart’s stores across America and is the largest music CD and video retailer in
the world. Jim is now Anderson’s official Music/Radio Consultant and is
deeply involved on a day to day basis with leaders of the record and radio industries. The
relationship with Anderson Merchandisers, Wal-Mart and the records and radio industries
has provided a platform to create the latest division of Jim Wood Enterprises, called The
Marketing Group. TMG is responsible for what is now listed as the largest radio
promotion in history. Late 1998, The Marketing Group designed and implemented a national
radio promotion for Country Music Mega-Star, Garth Brooks that included remote
broadcasts by more than 500 radio station, all on the same night, at the same time, at
hundreds of Wal-Mart stores across America. This promotion was designed to launch
Garth’s newest album and as a result, in part, of this promotion, Garth Brooks sold
more than one million copies of his new album in a single week setting a new all time
sales record. Since then, “The Marketing Group" has
orchestrated similar projects for such diverse music groups as Lynyrd Skynyrd, Britney
Spears, Brandy, George Strait, George Jones and The
Dixie Chicks and Faith Hill.
The Marketing Group also operates a Loyalty Marketing program of Loyal Fans
organizations (Fan Clubs) for Radio Stations. Music Artists, Professional Sports Teams
like the Indianapolis Colts and the Professional Bowlers Association and retail businesses
like Jack Loekes Theaters in Michigan.
Jim Wood
Enterprises jumped feet first into the world of Internet Radio in 1998 by
programming a number of radio formats for Imagine Radio. JWE and its
associates programmed all of the music, imaging, and promotion for the Internet’s
Rock, Classic Rock, and Country formats. The objective was to learn and understand the
technology and to define the strategies and techniques that would attract listeners to the
network and keeping them coming back for more. Later in the year, Imagine Radio
sold to MTV Networks in New York, where it stands today.
At this time, Jim continues to consult a wide variety of companies associated with the
entertainment industry. While continuing to consult many different radio music formats, Jim
Wood Enterprises - Consultancy Division, has branched into companies involved in
Multi Media Marketing, Direct, Database Marketing, Sales, and Management .
This is one company to keep your eye on in the future. The desire to build a bridge
between the music and broadcasting industries and to create and utilize new sales,
marketing and programming concepts and technologies keeps JWE at the forefront of an
exciting and expanding business.
Toni Leach
Radio Inc. Magazine - 1998 |
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